Sustainable Fashion

empowering community.
nourishing style.

We're on a mission to make circular fashion accessible, engaging, and community-focused—one shared item at a time.

our story

"Born out of a belief that fashion should be circular, not disposable. bloem connects closets directly to communities."

We saw the growing mountain of textile waste and the disconnect between people who want to buy and sell preloved clothing. Online resale is cluttered; flea markets are hassle.

So we created bloem—bridging digital convenience with physical shopping. By combining a digital wardrobe app with self-serve racks, we're making it easier to keep clothes in circulation.

Discover Our Markets
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About Us

Our Identity, Vision and Values

Sustainability
Community
Transparency
Convenience

Vision

A world where every piece of clothing lives multiple lives, where community replaces consumption, and where sustainable fashion is the norm, not the exception.

Mission

To source, deliver, and inspire access to the freshest circular fashion with integrity, innovation, and heart. Empowering local communities to reduce waste together.

Meet Our Team

Our Team

Sophia Haas

Sophia Haas

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Founder
Yuqing Huang

Yuqing Huang

Master's graduate from University of Zurich in Informatik, focusing on data science and human-centered design. Combines technical development with clear storytelling to build digital products that are intuitive, transparent, and useful in everyday life.

Software Engineer

Ready to join the movement?

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