circular fashion.
digital. easy.
from closets to local racks
community-powered
80+ people expressed interest
together we bloem
Try on, check the quality, and skip the hassle. bloem keeps fashion flowing, through reselling, repairing, and repurposing. No messages, packaging, nor shipping. Enjoy effortless reselling with bloem.
digital wardrobe
Digitize your closet in seconds with AI. Sell, buy and manage everything effortlessly.
physical racks
Secure racks in high-traffic spots, making it easy to drop off, pick up, and keep preloved fashion in cycle.
your page
Discover outfits and pre-loved finds just for you. Get nearby rack picks and connect with fellow bloemers.
thriving community
Connect with local bloemers, follow closets you love, and discover the stories behind each piece.
bloem with us
upload items
Use AI-assisted uploads to quickly add pieces.
rent hangers
Choose a rack near you and link with a QR code.
track sales
Monitor interest and sales in real time, right from the app.
discover
Follow bloemers, get personalized recommendation, love what you find.
what bloem stands for
Bridging the gap between digital and in-person reselling through transparency and community.
resourceful
Fight fashion waste by keeping clothes in circulation and out of landfills.
convenient
Exchange items on your schedule with no need to coordinate meetups or shipping.
transparent
Track item history, understand your impact, and shop consciously.
community
A space to share your outfits, explore diverse expressions of style, and connect through mutual inspiration.
let's bloem
Redefining circular fashion—smarter, easier, and powered by community.
digital closet
Easily organize, manage, and track your wardrobe with AI-powered tools.
outfit-of-the-day
Snap your OOTD, grow your closet, and inspire others.
community feed
Explore outfits, follow bloemers, and discover pieces you love.
making a difference together
See how our community is creating a more sustainable future for fashion, one shared item at a time.
what early bloemers say
"I love that bloem is a young, fun community with a meaningful purpose, namely real action towards a circular fashion economy."
— Nina Pearson
"I Believe we can all be Conscious consumers and we are at a point that we need to be Allies to our world to protect our Environment and ecosystems in any way we can."
— Laura Vidal
"I am beyond excited about the launch of this incredible platform- a digital wardrobe! In a world where the fashion industry moves at breakneck speed, this concept feels like a breath of fresh air."
— Melissa Wiss
frequently asked questions
Everything you need to know about bloem and how it works.
ready to bloem?
Start your sustainable fashion journey today. Create your digital wardrobe and connect with your local community.
No credit card required • Free forever • Join 80+ early bloemers